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A New Father’s View On Vaccinating His Little Boy

April 14, 2012
By Alok Appadurai
Alok Appadurai

As a dad, my job in it’s most simple terms is to keep Sequoia alive. Anything beyond that is gravy, which is why yesterday was so brutal. Welcome to the joy ride that is round-one of vaccines at the pediatrician’s office. Oh joy. I have been dreading this day, secretly praying that I wouldn’t,...
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Gandhi Victories: Wholefoods Stops Selling Over-Fished Species; Campbells Says No To BPA

March 30, 2012
By Alok Appadurai
One Nation Under Mom

Gandhi would be smiling today, I imagine, if he were sitting with me scanning the headlines: In two startling developments, both Whole Foods and Campbells Soup have succumbed to the demands of their consumers in not insignificant ways! Modern-day non-violent action can be as simple as voting with your wallets. Whole Foods declared that...
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Do Chemicals In Coke Cause Cancer?

March 5, 2012
By Alok Appadurai
One Nation Under Mom

I can still remember the first time I watched a younger cousin of mine in Upstate New York, two years old at the time, zealously sucking from the straw of a McDonald’s vat-like cup of Coke. I wasn’t vastly older but something just felt wrong about an infant already being on Coke’s teat. Wouldn’t...
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Circumcision & The Empathy Deficit In Leadership?

March 5, 2012
By Alok Appadurai
One Nation Under Mom

Is there a connection between Circumcision and the apparent Empathy Deficit ravaging the ranks of global leaders at virtually every level? This question sumates my myriad views on the challenges facing the human race. But to explain, I must first rewind: Growing up uncircumcised can feel like having a stigma branded inside your pants....
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10 Ways To Make Someone Feel Unique

March 2, 2012
By Alok Appadurai
10 Ways To Make Someone Feel Unique

For years, I have unconsciously been taking note of what people do that makes me feel special. Ever since I became aware of the subtle gifts these 10 actions are, I have done best to offer them to everyone I meet. Try them and see for yourself. They are simple and easy to internalize....
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An Homage To My Mother, 2 Years After Her Death

October 4, 2011
By Alok Appadurai
One Nation Under Mom

It was at ~4am on this day, October 4, two years ago that my mother, Dr. Carol A. Breckenridge, died in my arms. My father, Dr. Arjun Appadurai, and I, as well as her entire community of friends and loved ones, lost a true leader’s leader, a visionary, a force. My mother never ceased...
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Empathy: My Life-Blood

July 27, 2011
By Alok Appadurai
Alok Appadurai

Throughout my life, I have been addicted to ‘goosebumps’. You know that feeling when something inspires you, when you read a story of someone triumphing over adversity, when the impossible becomes possible? These moments can be read like a brail bible up my arm as my body physically reacts when such stories chance into...
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What Can A Salesman Teach The Entire Green Movement?

January 11, 2011
By Alok Appadurai
What Can A Salesman Teach The Entire Green Movement?

Much of the Green Movement is completely misguided about how to accomplish their goals and could learn a lot from my late Uncle Jim, who was a great American salesman. Their main problem: they aren’t being realistic! What do I mean by that? Well, its simple: saving the planet is a goal that will...
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What is a M.O.M.?

December 20, 2010
By Alok Appadurai

“Mom”: I believe M.O.M.’s are what I have coined “Masters-Of-Management”! They are whoever in every household makes the vital decisions for what the household will consume. They can be female or male, young or old, parents or without children, married or divorced! M.O.M.’s are the choice-makers who make a majority of the calls on...
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Chemicals in Cosmetics & The Environmental Working Group

December 16, 2010
By Alok Appadurai
Chemicals in Cosmetics & The Environmental Working Group

Moms, do you have any clue what is in the very cosmetics you put on or near your most sensitive parts of your body? Today I want to feature an organization that is doing incredible work to bring to light the toxic chemicals that are in so many consumer products that Americans are consuming...
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Fed By Threads

Fed By Threads

We Launched Fed By Threads: Fashion That Feeds! 12 Meals Given Away Per Shirt Sold! Click Image To Learn More!

Late 2012: The Official Book Release!

One Nation Under Mom

My Story About My Mom Dying Of Breast Cancer, Being A Sensitive New Father & Urban Farmer, Caring For A 13 Yr. Old Dying Dog, & Beyond!

My Mom’s Teaching: “Never Lose Your Sense Of Humor”

Alok Appadurai, Carol A. Breckenridge

2 Simple Themes at O.N.U.M.

1: Shopping at Local Businesses based in your zipcode or state is Good for YOUR family's economy.

2: Buy goods and services for your family that DON'T cause cancer and other diseases by containing harmful chemicals or other bad ingredients.

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